Klo Promotions - A New Space in the Scene

Words by Jia Sharma (she/her)

Calling all emerging artists! Meet Klo Promotions, a fresh-faced new presence in the Wellington music scene, determined to shake up the status quo. Founded by Kloey, a local musician with an eye for change, Klo Promotions is a new venture that’s already making waves.

What began as a simple school project has grown into a bold statement against the cliquey culture often found in local gig circles. Kloey noticed that the same names and faces tended to dominate the line-ups, leaving little space for newcomers—especially women and gender-diverse artists—to find a foothold. So she decided to create that space herself. 

As both a solo artist and the lead singer of the band College Try, Kloey has seen both sides of the scene. This dual perspective powers the mission behind Klo Promotions to offer others what she wished she'd had starting out: a supportive, inclusive, and safe space to perform. 

And they’re doing just that. Klo Promotions’ debut gig at Valhalla was more than just a show, it was a perfect example of what they can do. The all-female-led lineup celebrated a broad range of genres and voices, giving a platform to sounds that often struggle to find one in Wellington’s indie-rock-heavy (and heavily male-dominated) landscape. The audience response was positive, and the performers spoke openly of how refreshing and meaningful it was to feel seen, supported, and celebrated. 

But Klo Promotions isn’t stopping there. They’re actively working to highlight underrepresented talent, not just on stage, but online. Their Instagram page is both a showcase and a hub for artists looking for visibility, connection, and opportunity. If you want to be one of these artists, it's as easy as scanning their QR code or hitting up their DMs. 

Kloey promises that more gigs are on the horizon, and I genuinely can’t encourage you enough to go. These shows are more than just a fun night out, they’re an opportunity to broaden your ears and your mind. You’ll be exposed to a diverse range of live music and voices you might never have encountered otherwise, artists who are often overlooked by the mainstream scene. Every ticket sold goes directly toward supporting that mission. It’s how Klo Promotions continues to grow, making space for more emerging, underrepresented talent and building a platform rooted in community, care, and courage.

In a music world still grappling with questions of inclusivity, Klo Promotions isn’t just filling a gap, it’s building an entirely new kind of stage. One where emerging artists are uplifted, not overlooked.

Just speaking to Kloey, it’s clear how deeply she cares about the musicians she’s working with. That kind of genuine care for the person behind the music is rare, and incredibly valuable. In an industry that can often feel isolating or indifferent, having someone like Kloey in your corner is a gift, especially when you’re still trying to get your name out there.

So, for anyone who’s ever felt shut out of the spotlight, for anyone who’s been told they’re not quite the right fit, Klo Promotions is here, and it’s saying loud and clear: you belong.