Salient

Bran-Power

By Brannavan Gnanalingam | 3 Apr, 2006

Now I am a socially conscious person. I buy my eggs free-range because I abhor the conditions that create them. It’s only fair – we are taking away their offspring. But what about Easter eggs? Seemed like a good time for Bran-Power to ring Cadbury to find out.

Cadbury: Welcome to Consumer Services, this is C——-

Bran-Power: I’m just calling about eggs, seeing as it’s Easter and that, and I was wondering how you guys make your eggs?

C: We have molds – in half of the molds we’ll put chocolate and then they’ll put chocolate into the other one and put the pieces together and rotate it.

B: Sounds pretty…full-on.

C: Yeah.

B: Are the eggs made in healthy conditions?

C: Oh yeah everything’s cleaned, every time they make a batch or something. There’s general cleaning procedures put in place for that kind of thing.

B: Is there plenty of space?

C: Not sure, I haven’t been in the actual part where they make the Easter eggs.

B: So you’re not sure if the conditions are too cramped or anything like that?

C: I wouldn’t think that they were – they’d be up to legal standards.

B: So you monitor that process?

C: Yep, absolutely.

B: Do you think that improves the quality of the eggs?

C: I’m not too sure sorry.

B: Do they make them bigger?

C: Make what bigger?

B: The eggs, well that’s why I figured they’re brown.

C: Well they just make the sizes that they have. Just a regular – I think they’re 200 grams.

B: Do you think you guys should advertise the fact that they’re made in good conditions?

C: If they had the need to do so.

B: How would you tell if they’re not made with this standard? Would they be too creamy or something?

C: [pause] I don’t know what you’re getting at, sorry

B: Oh, ok. You can categorically say your eggs are free range?

C: [long pause] No….free range eggs? Are you talking about eggs or Easter eggs?

B: Easter eggs of course. Are your Easter eggs free range?

C: That’s not a question I can answer

B: That’s cool. Thanks for that. Cheers

C: Thank you, bye bye.

There you go folks – you make your own mind up.